Additional benefits of using LinkedIn for business company pages include: 1) Creating shareable content that benefits your audience.īy producing content that your viewers want to see and share with others, your viewers become engaged advocates of your company and expand your global reach and influence.
To encourage your audience to make contact with your company and perceive your company as a trusted resource, create a LinkedIn company page that is informative, error-free and well managed by company administrators. Jill Konrath and Ardath Albee revealed that 84% of users generated several business opportunities from the use of LinkedIn.Īmong the advantages of using LinkedIn for business, a company page provides your business with the opportunity to tell your company’s story, engage with followers, share career opportunities, and scale your word of mouth marketing. You should now see the post made by your company page, complete with a ‘share’ option so you can share your own company post with your own personal connections.A LinkedIn company page helps you network and prospect for quality sales leads, but it also establishes your public image on a global scale as a reputable and trustworthy organization.Īlthough many people view the social media site LinkedIn only as a site for job hunters and for growing your professional network, LinkedIn is an equally effective tool for generating new business leads and nurturing referral relationships. This will show all posts on LinkedIn in chronological order. If it isn’t there (as LinkedIn does show ‘Top Updates’ by default) click the three dots under the ‘Publish a Post’ link and select ‘Recent Updates’. Instead of trying to share the post from your company page, once you have made the post from your company navigate to your own timeline to see your company’s post. This is not the case – it just appears that way from your company page. LinkedIn has disabled that option from company pages, so it appears you cannot share a post made by your company page. On Facebook, you can post on your company page and then simply click the ‘share’ button underneath your post and share it on your own Facebook account. However, LinkedIn doesn’t make this easy.
One thing you can do is to make a post on your company page, whether that be a link to a blog on your own website or a link to a story an another website, and then ‘share’ that update on your personal LinkedIn profile to your own contacts as if it were from your company page. Much like Facebook, LinkedIn doesn’t give a lot of weight to company page updates purely because, like Facebook, it wants you to pay for the chance to increase your audience. Gaining interaction on LinkedIn company pages without using the sponsored options is rather difficult.
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